The Daily News is a tabloid newspaper published in New York City. It was founded in 1919 and incorporated in 1923, and once had the largest circulation of any newspaper in the world. It was a rival to the New York Post, and is known for its sensational news stories, which often featured celebrities, politicians, and other high-profile figures.
Today the paper carries national and local news, New York exclusives, politics and opinion, and sports. It is also renowned for its coverage of the city’s beloved teams, including the Yankees and Mets. The Daily News also covers national and international news, from the Middle East to the far corners of the globe.
In the last few years it has focused on developing its podcast portfolio, with a range of daily shows aimed at different times of the day. These include The Journal, a deep-dive show launched just over a year ago; What’s News, a round-up of business news; Tech and Money briefing podcasts; and a minute-long microbulletin for smart speakers. It has also been experimenting with local segments, pulling in content from partner radio stations to add more resonance.
While it is difficult to measure downloads for podcasts, the popularity of these shows is evidence that daily news is a viable genre with strong potential. They account for less than 1% of all the podcasts produced but are punching above their weight with audiences, with some of them thriving in competitive markets. They are attracting significant investment from public broadcasters and major commercial publishers alike, with France and Australia proving to be particularly competitive.
A recent study found that the most successful shows – and those with the highest revenue streams – are those that are available on multiple platforms. This suggests that the reach of daily news podcasts will continue to expand as more platforms make them available. As more people become aware of the format, the demand will increase for more quality shows that deliver what they want – quickly and efficiently.
With so many options available, the key to success for daily news podcasts is finding a niche. It is important to ask the “5 W’s”: who am I writing for, where are they from, what do they care about, what is my perspective, and why should they listen? Answering these questions will help you create a unique offering that has the potential to be the most popular. And, in turn, that will help you monetize and sustain your podcast.