The term entertaiment is often abbreviated to entmt. on fliers or in industry news publications where space is limited. Despite this, it is rarely used in general conversation. This is likely to be because the various forms of entertainment (storytelling, music, dance, film and games) remain recognisable and similar. Scheherazade, for example, is a story from the Persian professional storytelling tradition that has been retold in the form of orchestral music by composers such as Rimsky-Korsakov and Ravel; as a film by Pasolini; and as an innovative video game.
This study seeks to answer ‘what is entertaiment?’ by using a variety of definitions in a multidisciplinary dialogue with the Management area. The results of bibliographical research and qualitative research proceedings led to new entertainment definitions focused on product, experience, culture and communication notions.